My #1 most-recommended book for entrepreneurs and leaders in startups. This book catalogs the major mistake most startups make, and some antidotes

How to talk to customers & learn if your business is a good idea when everyone is lying to you

Good strategy is not just “what” you are trying to do. It is also “why” and “how” you are doing it.

The Cold Start Problem reveals what makes winning networks thrive, why some start-ups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

A book that I find to be extremely inspirational and Ed Catmull models the kind of leader I think we’d all want to work for. I recommend this to all leaders who I cross paths with.